Special Risk Insurance Post
Content Creation, Content Marketing
Post details
This post was created to promote our company's Special Risk Insurance policy.
Originally created for Instagram, this post introduces prospective clients to our new Key Person Insurance policy which provides companies with tax free funds in the event a key employee is unable to work due to disability or unexpected circumstances.
The target audience
The intended audience for this post was individuals working jobs with a high risk of injury.
This campaign was created to target individuals who were working in industries associated with a high risk of injury.
Analytics Overview
The post saw engagement across both Facebook and Instagram.
Posted on a new Instagram and Facebook account, with less than 50 followers combined at the time, this post engaged the intended audience, and even prompted DM's expressing interest in our services. The post increased our account engagement which lead to a gain in our audience.