Raaj Mattu

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Raaj Mattu
Marketing & Design
  • Residence:
    Canada
  • City:
    Toronto
  • Age:
    23
  • Adobe Creative Suite
  • Microsoft Office
  • Canva
  • Figma
  • WordPress
  • Webflow
  • MailChimp
  • Hootsuite
  • Sprout
  • Buffer
  • HubSpot
  • AirTable
  • ContentCal
  • HTML5
  • CSS
  • PHP
  • JavaScript
  • Python

Bringing Brands to Life Through
Marketing and Design.

I
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Who Am I?

I love storytelling, not just with words but through marketing, branding, and digital strategy. My journey started in England, where I was always fascinated by how brands connect with people. Having lived in 3 different countries, I’ve seen how marketing evolves across different landscapes. Each move shaped my perspective, learning how the right message, design, and strategy can turn ideas into impact. From building brand identities to optimizing campaigns for engagement and conversion, I focus on marketing that doesn’t just look good but delivers real results. Now, based in Toronto, I help businesses create and implement marketing strategies to grow their presence in an ever-evolving digital world.

Digital Marketing

I’ve built a YouTube channel amassing 22K subscribers, specializing in tech. I run and manage Décor Designs on Etsy, an e-Commerce store dedicated to décor and art. I've managed corporate & personal social media accounts and currently scaling a TikTok account, specializing in fashion & style content.

Direct Marketing

At Optima Communications International, I specialized in telemarketing and direct sales, making cold calls to potential clients. I guided them in selecting the right Scotia Loan Protection package for their auto and line of credit accounts, discovering their needs, handling objections and enrolling them.

Product Marketing

At DK Financial, I created targeted digital campaigns to promote custom life and disability packages, driving engagement and conversions. Additionally, through affiliate marketing via my YouTube channel, I generated revenue promoting IPVanish VPN, leveraging strategic content to target my audience.

Graphic Design

I specialize in graphic design for digital marketing, creating social media content for DK Financial Canada and Building Transformations using Adobe Creative Suite and Canva. Additionally, I design YouTube thumbnails, optimizing visuals for engagement and brand consistency across platforms.

Product Design

I leverage Figma, AutoCAD, Fusion 360, and Adobe XD to design personalized mugs and Photoshop, Illustrator and Canva for my wall art pieces for my Etsy store. My expertise in digital prototyping and product visualization ensures high-quality, custom designs that align with customer preferences and market trends.

Web Design

I'm experienced in creating responsive e-commerce storefronts and portfolio websites, including my own, using WordPress through languages such as; HTML, CSS, PHP and JavaScript. Additionally, I have extensive experience having designed branding and brand asset pages with Webflow for Building Transformations.

Education

University of Waterloo
Student
Sept 2019 - June 2023

Graduated with a Bachelor's Degree in Global Business & Digital Arts.

certificate
Robert Thirsk High School
Student
Sept 2016 - June 2019

Completed Grades 10, 11 & 12.

Arbour Lake Middle School
Student
Sept 2013 - June 2016

Completed Grades 7, 8 & 9.

Walnut Road Elementary
Student
Sept 2011 - June 2013

Completed Grades 5 & 6.

Employer History

Optima Communications International
Sales Representative
Mar 2024 - Feb 2025

Pursued generated leads, successfully generating revenue through closing sales on outbound calls. I offered personalized insurance solutions for both customers and businesses auto loans and line of credit accounts.  

Building Transformations
Social Media Communications Coordinator
May 2022 - Nov 2024

Developed and executed marketing strategies, including content creation, scheduling and publishing across social media channels.

DK Financial Canada
Marketing Assistant
Apr 2021 - Apr 2022

Created and developed digital strategies through data analytics and market trends to identify potential opportunities. 

Explore My Latest Projects

Décor Designs enjoys first 60 sales

Re-launched in 2024, Décor Designs reached 60 sales on Etsy Marketplace. Décor Designs specializes in refreshing living spaces through a variety of décor and art styles. 
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21,000 subscribers on YouTube

Beginning in 2016, I begun uploading videos specializing in streaming, simplifying and making it easier for people to understand and navigate their way through the world of modern streaming devices. Recently, the channel reached a new milestone accumulating over 21,000 active subscribers.
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