Critical Illness Insurance Post
Content Creation, Content Marketing
Post details
This post was created to promote DK Financial Canada's Critical Illness Insurance policy.
This post educated the viewer in the benefits of having Critical Illness Insurance to help pay for costs that come with life changing illnesses and how the coverage helps cover your costs after the waiting period when you become sick with an illness covered by your existing policy.
Target audience
The intended audience for this post were individuals who were uninsured for Critical Illness.
This post was intented for individuals who did not have, were uninterested in, or didn't see the value of getting Critical Illness insurance for themselves.
Analytics Overview
The post saw engagement across both Facebook and Instagram.
Posted on a new Instagram and Facebook account, with less than 70 followers combined at the time, this post engaged the intended audience, and even prompted DM's expressing interest in our services. The post increased our account engagement, leading to a gain in our audience.